- Brand-loyal customers can seriously bolster a grocery chain's sales.
- But which grocers inspire the most loyalty from shoppers?
- A report from marketing platform inMarket revealed that Fry's Food & Drug Stores enjoy the most frequent monthly visits from returning customers.
What grocery chains inspire the most loyalty from customers?
Advertising platform inMarket decided to find out in its 2018 grocery loyalty report, which Business Insider was able to exclusively review.
The report measured the average frequency that returning customers visited each chain on a monthly basis. In order to generate this report, inMarket sifted through anonymous location data from 50 million grocery customers. Only chains with at least 50 stores were analyzed.
Here's a look at some chains that had no problems getting shoppers to come back again and again:
23. Giant Food Stores
Frequency of returning customers' visits per month: 1.57
Store count: 142
22. Wegmans Food Markets
Frequency of returning customers' visits per month: 1.59
Store count: 95
21. Schnucks
Frequency of returning customers' visits per month: 1.6
Store count: 79
18. Dillons Supermarkets
Frequency of returning customers' visits per month: 1.71
Store count: 63
16. Whole Foods Market
Frequency of returning customers' visits per month: 1.77
Store count: Over 490
12. Stop & Shop
Frequency of returning customers' visits per month: 1.9
Store count: 394
10. Food Lion
Frequency of returning customers' visits per month: 2.03
Store count: 976
8. Kroger
Frequency of returning customers' visits per month: 2.17
Store count: 1,279
7. Harris Teeter
Frequency of returning customers' visits per month: 2.2
Store count: 240
5. Smith's Food & Drug Stores
Frequency of returning customers' visits per month: 2.23
Store count: 142
4. Publix Super Market
Frequency of returning customers' visits per month: 2.25
Store count: 1,200
1. Fry's Food & Drug Stores
Frequency of returning customers' visits per month: 2.43
Store count: 119